Birddog CRM
For gun shops · Built in 2026

The CRM that points
at your next sale.

When a Glock 19 hits your receiving table, Birddog already knows Mike Doyle has had one on his wishlist since February. Three taps later, Mike's getting a text.

Start 14-day trial →See pricing
No card required·Live in a day·Sits alongside your POS
Receiving log · Friday Apr 26
8 items logged today
Type SKU... Glock 1|
Glock 19 Gen 5
PA195S203
2 WAITING
Glock 17 Gen 5
PA175S203
Glock 19X
PX1950703
1 WAITING
Logged today
Vortex Strike Eagle 1-8x
★ MATCHED — J. Pruitt
Glock 19 Gen 5
★ MATCHED — M. Doyle
Federal 9mm 124gr (1000ct)
2 of 8 matched a wishlist● 2 texts ready
How it works

Most CRMs make you do the matching.
Ours just points it out.

The wedge: when something arrives, your receiving log already knows who's been waiting for it.

01

Log the receiving

Type the SKU. Catalog autocomplete shows you which customers are waiting — before you even hit save.

02

Birddog flags the match

Dashboard notification with a one-tap text: 'Mike, your Glock 19 just arrived.' Uses your saved templates.

03

Mike walks in

Sale rings. Customer profile updates. Lifetime value adjusts. The dog earned its keep.

A look at the floor

Made to slot into how you already work.

Customer profiles, receiving log, wishlist matching, special orders — the full customer-side workflow, alongside your POS.

Customer Profile

Every preference, in one place.

Tags, notes, wishlists — and a complete history at a glance.

Wishlist Matching

The dog's pointing.

We flag the customer, you tap one button — they get a text in 30 seconds.

Special Orders

Nothing falls through.

Layaway, holds, follow-up — every order has a status, an owner, a next step.

Receiving Log

Type it in. We do the matching.

A flat list of what came in today. Catalog autocomplete, wishlist matches highlighted automatically.

The Birddog pack

The CRM was just the first dog.

Bolt on a register, run a range, or scale into full manufacturing. Each module shares the same customers, the same login, the same dog.

Birddog Point of Sale
Birddog

Point of Sale

Add-on · $49/mo

Ring the sale on the same system that already knows your customer. Cash and card tender, barcode scanning, register sessions, voids and refunds, wired straight to your Payroc rail.

Add POS →
Birddog Range Management
Birddog

Range Management

Add-on · Beta

Run the line from the same dashboard. Lane and bay booking with no double-books, plus check-in, a staff board, and digital waivers.

Ask about Range →
Birddog ERP
Birddog

ERP

Coming · Kennel

For manufacturers and high-volume operations. Inventory ledger, BOMs and work orders, lot and serial tracking, purchasing. A full system of record built to replace Fishbowl.

See Kennel →
What's in it

Built for the way shops actually work.

Customer profiles with flags

Pay-before-order, VIP, do-not-sell, NFA tracking, range members. Active flags surface at the top of every profile and on the customer list.

Receiving log with auto-match

Manual matching on Counter, automatic on Shop. The receiving log IS the matching tool — type the SKU, see who's waiting.

Wishlists that don't go stale

Customers add what they want. Birddog ages the list, fuzzy-matches incoming inventory in real time, and respects opt-outs.

Special orders, layaway & holds

Status flows for special orders, layaway, and holds. Deposits, balances, past-due flags, and customer-portal status checks.

Driver's license scan quick-add

Scan the back of a license to pre-fill name and address in seconds. The raw barcode and license number are never stored.

Internal orders & approvals

Floor staff and gunsmiths flag what to order; managers approve in one tap and it becomes a linked order. Counter and up.

Send invoices

One-click branded invoices the customer views in their portal. Each send is a frozen, numbered snapshot — edits never rewrite history.

Take payments & deposits

Collect layaway deposits, build payments, and balances in-store or by a secure pay-link — recorded straight against the order.

Customer portal & white-label branding

A secure, no-login link for order status, balances, and build progress. On Shop, skin it with your own color and logo.

Distributor availability

Live stock surfaced right on the item — Chattanooga wired in. Know what you can actually get before you promise it. Shop tier.

Cerakote configurator & builds board

A public, no-login color builder. Quotes convert to builds on a drag-and-drop board with per-build workflows. Shop tier.

Team roles & audit log

Owner, manager, and staff permissions on every action — with a full audit trail of who did what, and when.

Reviews, LTV & campaigns

Auto Google review requests after pickup, lifetime-value and lapsed-customer reports, and batch campaigns to customer segments.

SMS & ringless voicemail

One-tap arrival texts and transactional ringless voicemail — STOP/HELP compliance and a hard cap built in. Your shop, your number.

QuickBooks sync

An official QuickBooks Online integration. Customers and sales receipts flow straight into your books, so there is no double entry at the register. Payment processing stays on your Payroc rail. Counter and up.

Stale marketplace

Move dead inventory dealer-to-dealer. A verified-FFL-only trading floor where you list aging stock, field cash or swap offers from other shops, and post finishing services like Cerakote, plating and engraving. Every plan.

FFL lookup

Search any dealer against the full ATF license database, refreshed monthly. Verify a transfer or a marketplace counterparty in seconds.

NFA gun trusts

Generate an NFA trust in a guided wizard. A finished PDF in minutes, $20 per trust, no lawyer markup for the standard cases.

FastBound bound book

Connect your FastBound bound book so the customer side and the A&D side stay in step. Birddog owns the operational ledger, FastBound keeps compliance. Shop tier.

Pricing

Built for shops, priced for shops.

Four tiers. No per-user fees on Shop. No surprises. Cancel anytime — your data is yours to take.

Pup
$20/mo
250 customers
Counter
$39/mo
manual matching
Shop · Recommended
$79/mo
auto matching
Kennel
Custom
enterprise
See full pricing →