
When a Glock 19 hits your receiving table, Birddog already knows Mike Doyle has had one on his wishlist since February. Three taps later, Mike's getting a text.
The wedge: when something arrives, your receiving log already knows who's been waiting for it.
Type the SKU. Catalog autocomplete shows you which customers are waiting — before you even hit save.
Dashboard notification with a one-tap text: 'Mike, your Glock 19 just arrived.' Uses your saved templates.
Sale rings. Customer profile updates. Lifetime value adjusts. The dog earned its keep.
Customer profiles, receiving log, wishlist matching, special orders — the full customer-side workflow, alongside your POS.
Tags, notes, wishlists — and a complete history at a glance.
We flag the customer, you tap one button — they get a text in 30 seconds.
Layaway, holds, follow-up — every order has a status, an owner, a next step.
A flat list of what came in today. Catalog autocomplete, wishlist matches highlighted automatically.
Bolt on a register, run a range, or scale into full manufacturing. Each module shares the same customers, the same login, the same dog.

Ring the sale on the same system that already knows your customer. Cash and card tender, barcode scanning, register sessions, voids and refunds, wired straight to your Payroc rail.
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Run the line from the same dashboard. Lane and bay booking with no double-books, plus check-in, a staff board, and digital waivers.
Ask about Range →
For manufacturers and high-volume operations. Inventory ledger, BOMs and work orders, lot and serial tracking, purchasing. A full system of record built to replace Fishbowl.
See Kennel →Pay-before-order, VIP, do-not-sell, NFA tracking, range members. Active flags surface at the top of every profile and on the customer list.
Manual matching on Counter, automatic on Shop. The receiving log IS the matching tool — type the SKU, see who's waiting.
Customers add what they want. Birddog ages the list, fuzzy-matches incoming inventory in real time, and respects opt-outs.
Status flows for special orders, layaway, and holds. Deposits, balances, past-due flags, and customer-portal status checks.
Scan the back of a license to pre-fill name and address in seconds. The raw barcode and license number are never stored.
Floor staff and gunsmiths flag what to order; managers approve in one tap and it becomes a linked order. Counter and up.
One-click branded invoices the customer views in their portal. Each send is a frozen, numbered snapshot — edits never rewrite history.
Collect layaway deposits, build payments, and balances in-store or by a secure pay-link — recorded straight against the order.
A secure, no-login link for order status, balances, and build progress. On Shop, skin it with your own color and logo.
Live stock surfaced right on the item — Chattanooga wired in. Know what you can actually get before you promise it. Shop tier.
A public, no-login color builder. Quotes convert to builds on a drag-and-drop board with per-build workflows. Shop tier.
Owner, manager, and staff permissions on every action — with a full audit trail of who did what, and when.
Auto Google review requests after pickup, lifetime-value and lapsed-customer reports, and batch campaigns to customer segments.
One-tap arrival texts and transactional ringless voicemail — STOP/HELP compliance and a hard cap built in. Your shop, your number.
An official QuickBooks Online integration. Customers and sales receipts flow straight into your books, so there is no double entry at the register. Payment processing stays on your Payroc rail. Counter and up.
Move dead inventory dealer-to-dealer. A verified-FFL-only trading floor where you list aging stock, field cash or swap offers from other shops, and post finishing services like Cerakote, plating and engraving. Every plan.
Search any dealer against the full ATF license database, refreshed monthly. Verify a transfer or a marketplace counterparty in seconds.
Generate an NFA trust in a guided wizard. A finished PDF in minutes, $20 per trust, no lawyer markup for the standard cases.
Connect your FastBound bound book so the customer side and the A&D side stay in step. Birddog owns the operational ledger, FastBound keeps compliance. Shop tier.
Four tiers. No per-user fees on Shop. No surprises. Cancel anytime — your data is yours to take.