Birddog started behind the counter — watching wishlists die in spiral notebooks and special orders fall through the cracks. We built the tool we wished we had.
Every shop has the same drawer: a notebook of “call me when the 19X comes in,” a stack of layaway slips, a mental list of who's waiting on what. The POS rings the sale and the bound book keeps the ATF happy — but nothing connects the customer who wanted something to the moment it lands on your receiving table.
That gap is where sales quietly leak out the back door. Birddog closes it. When an item hits your receiving log, Birddog already knows who's been waiting — and a text goes out before the box is even unpacked. That's the whole idea: a CRM that points at your next sale instead of making you go hunt for it.
We're not trying to replace your POS or your bound book. Birddog sits alongside what you already use and owns the one thing those tools don't: the customer relationship.
Export everything to CSV in one click, any time. No retention games, no hostage-taking. If you leave, you leave with all of it.
No per-user fees on Shop. No $15K implementation. Enterprise CRMs were never built for a shop with one counter and a gunsmith out back.
We're the customer layer, not the inventory layer. Nothing to rip out, nothing to replace. Live in a day, not a quarter.
The receiving log is operational, not your bound book. License scans populate a profile and never store the raw barcode or license number.
Special orders, layaway, holds, custom builds, Cerakote — the features come from shops telling us where the day actually breaks.
We ship in small, working steps. If something's still in the oven, we'll tell you — we'd rather under-promise than leave you holding a half-built screen.
Start a 14-day trial — no card required — or reach out and we'll walk you through it.