Pricing · No setup fees · 60-day free trial on Pup

Built for shops,
priced for shops.

Four tiers. No per-user fees on Shop. No surprises. Cancel anytime — your data is yours to take.

Pup

For shops still working out of a black book.

$15/mo
60 days free · No card required
  • Customer profiles, notes & tags
  • Manual wishlist tracking
  • Special order tracking
  • CSV import & export
  • Email outreach (with Birddog footer)
  • 250 customers · 1 user
  • Community support
Start free
Counter

When the shop is busy enough to forget names.

$39/mo
$390/yr saves $78
  • Everything in Pup
  • Unlimited customers · 3 users
  • Birthday & last-visit reminders
  • Receiving log — manual matching
  • Item catalog with seed library
  • Notes timeline & follow-ups
  • QuickBooks sync
  • Email support
Start free
Recommended
Shop

The CRM that actually grows revenue.

$79/mo
$790/yr saves $158
  • Everything in Counter
  • Auto wishlist matching from receiving
  • Customer portal
  • Email automation & sequences
  • Customer segments & batch campaigns
  • Google review requests
  • Lifetime value reports
  • Unlimited users · custom roles
  • Priority support · 4hr response
Start free
Kennel

For multi-location and enterprise.

$499+/mo
Custom · post-launch only
  • Everything in Shop
  • Multi-location support
  • NetSuite, JobBOSS, custom ERP
  • SSO (SAML, OIDC)
  • Dedicated success manager
  • Custom SLAs
  • Volume pricing
Talk to us
Add-on · Available on Counter, Shop, Kennel

SMS-on-arrival

One-tap arrival texts powered by SignalWire. STOP/HELP compliance built in. $99 setup · $15/mo · 250 messages included · $0.04 each after. Hard cap on overages — never a surprise bill.

Your shop, your number, your tone.
Add SMS →
Common questions

Can I switch tiers later?

Yes, up or down, any time. Pro-rated. We'll never lock you in.

What if I cancel?

Your data exports to CSV in one click. No retention games.

Do you replace my POS?

No. Birddog sits alongside your existing POS. We're the customer layer, not the inventory layer.

Is the receiving log compliant?

Birddog's receiving log is operational, not your bound book. It doesn't replace ATF compliance — it just helps you remember which customers are waiting on what.

How fast is setup?

Sign up tonight, import your CSV, you're using it tomorrow morning. Onboarding call included on Shop and Kennel.

What about Pup → Counter?

When you cross 250 customers Pup blocks new entries. Upgrade is one click — no data migration, no setup fees.